Political campaign : Top political campaign

On By Swayam Dubey

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

Campaign message:-

The message of the campaign contains the ideas that the candidate wants to share with the voters. It is to get those who agree with their ideas to support them when running for a political position. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the opposition party will try to get the candidate “off message” by bringing up policy or personal questions that are not related to the talking points. Most campaigns prefer to keep the message broad in order to attract the most potential voters. A message that is too narrow can alienate voters or slow the candidate down with explaining details. For example, in the 2008 American presidential election John McCain originally used a message that focused on his patriotism and political experience: “Country First”; later the message was changed to shift attention to his role as “The Original Maverick” within the political establishment. Barack Obama ran on a consistent, simple message of “change” throughout his campaign. However, even if the message is crafted carefully, it does not assure the candidate a victory at the polls. For a winning candidate, the message is refined and then becomes his or her in office.

Organization:-

In a modern political campaign, the campaign organization (or “machine”) will have a coherent structure of personnel in the same manner as any business of similar size.

 Campaign manager:-

Successful campaigns usually require a campaign manager to coordinate the campaign’s operations. Apart from a candidate, they are often a campaign’s most visible leader. Modern campaign managers may be concerned with executing strategy rather than setting it – particularly if the senior strategists are typically outside political consultants such as primarily pollsters and media consultants.

 Political consultants:-

Political consultants advise campaigns on virtually all of their activities, from research to field strategy. Consultants conduct candidate research, voter research, and opposition research for their clients.

  Activists:-

Activists are the “foot soldiers” loyal to the cause, the true believers who will carry the run by volunteer activists. Such volunteers and interns may take part in activities such as canvassing door-to-door and making phone calls on behalf of the campaigns.

 Campaign communication:-

Election campaign communication refers to party-controlled communication, e.g. campaign advertising, and party-uncontrolled communication, e.g. media coverage of elections.

  Campaign advertising:-

Campaign advertising is the use of paid media (newspapers, radio, television, etc.) to influence the decisions made for and by groups. These ads are designed by political consultants and the campaign’s staff.

  Media management:-

The public media may run the story that someone is trying to get elected or to do something about certain aspects regarding their specific country.

 Mass meetings, rallies and protests:-

A political rally in Chinatown, Los Angeles, featuring Betty Fordcampaigning for her husband, U.S. President Gerald Ford, during the 1976 presidential campaign.

 Modern technology and the internet:-

The internet is now a core element of modern political campaigns. Communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience. These Internet technologies are used for cause-related fundraising, lobbying, volunteering, community building, and organizing. Individual political candidates are also using the internet to promote their election campaign. In a study of Norwegian election campaigns, politicians reported they used social media for marketing and for dialogue with voters. Facebook was the primary platform for marketing and Twitter was used for more continuous dialogue.

 Barack Obama’s presidential campaign relied heavily on social media, Search Engine Optimisation (SEO)

Online Election campaign has got a new dimension, the campaign information can be shared as in Rich Info format through campaign landing pages, integrating Google’s rich snippets, structured data, Social media open graphs, and husting support file formats for YouTube like .sbv (SubRip), .srt (subtitle resource track), .vtt (Video text trace), high proficiency and effective algorithmic integration will be the core factor in the frame-work. This technology integration helps campaign information to reach a wide audience in split seconds.

 Husting:-

A husting, or the hustings, was originally a physical platform from which representatives presented their views or cast votes before a parliamentary or other election body. By metonymy, the term may now refer to any event, such as debates or speeches, during an election campaign where one or more of the representative candidates are present.

Search Engine Manipulation Effect (SEME):-

Search Engine Manipulation Effect (SEME), and ability to reach the millennial demographic over social media and search engines have become an important component to Online Husting-based campaign efforts, this feature can now be enriched with Google’s latest optimization tactics, such as Structured Data Markup integration helps to publish campaign content in more prominent way. First time such SEME based election campaign tactics is about to implement in Indian Assembly Election 2016 by Mr. Jayakumar K, Digital Marketing and campaign expert holding the position of CEO in CEARSLEG Technologies Pvt Ltd.

Other techniques:-

  • Writing directly to members of the public (either via a professional marketing firm or, particularly on a small scale, by volunteers)
  • By distributing leaflets or selling newspapers
  • Through websites, online communities, and solicited or unsolicited bulk email.
  • Through a new technique known as microtargeting that helps identify and target small demographic slices of voters
  • Through a whistlestop tour – a series of brief appearances in several small towns
  • Hampering the ability of political competitors to campaign, by such techniques as counter-rallies, picketing of rival parties’ meetings, or overwhelming rival candidates’ offices with mischievous phone calls (most political parties in representative democracies publicly distance themselves from such disruptive and morale-affecting tactics, with the exception of those parties self-identifying as activist
  • Organizing political house parties
  • Using endorsements of other celebrated party members to boost support.
  • Remaining close to or at home to make speeches to supporters who come to visit as part of a front porch campaign
  • Vote-by-mail, previously known as “absentee ballots” have grown significantly in importance as an election tool. Campaigns in most states must have a strategy in place to impact early voting

 TOP POLITICAL CAMPAIGN:-

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