Amazon is celebrating the 8th anniversary of Amazon Launchpad by launching its first-ever Innovation Days on December 21 and 22.
What is Amazon Innovation Days?
Innovation Days is a two-day event focused on startups and SMBs whose products creatively solve everyday customer problems. It will be organized quarterly to highlight differentiated startups that are part of the Amazon Launchpad program, offering customers a curated shopping experience.
What is Amazon Launchpad?
Since its inception, Amazon Launchpad has been a game-changer for startups and SMBs. It gives them a robust platform to reach millions of customers while offering the tools and insights needed to scale their businesses. Through access to marketing, logistical support, and customer engagement, Launchpad continues to break barriers for new-age brands, helping them thrive in a competitive marketplace.
Currently, the program showcases over 200,000 unique products offered by 500+ emerging brands across 30 different categories, providing visibility, mentorship, and growth opportunities.
Discover brands such as Mahina, Dream of Glory, Skift, Petsnug, Dancing Cow, Estuary, Promunch, Numour, The Indi Mum, Neodocs, EmberCookware, and Light Up at the upcoming Amazon Launchpad Innovation Days and support these fledging Made in India brands.
Mahina
Women-designed period underwear for comfort and protection

Mahina is redefining menstrual care with its innovative and sustainable period underwear. Designed and engineered by women, Mahina combines empathy, style, and advanced technology to address the real concerns of women during their menstrual cycles. Crafted from soft, breathable fabrics, Mahina’s products ensure comfort and leak-proof protection for up to 12 hours. Its eco-conscious, reusable design promotes sustainability and empowers women to embrace their periods confidently.
Dream of Glory
Fashion for literally every body

Dream of Glory Inc. along with its brands Zuperb and Zuperb Lingerie, is redefining fashion by combining style, functionality, and inclusivity. With innovation at the core, every product is thoughtfully designed to cater to diverse lifestyles, occasions, and body types.
From breathable cotton for tunics to luxurious corduroy for blazers and weatherproof nylon blends for winter essentials, Dream of Glory offers fabrics tailored for every season. Advanced features such as moisture-wicking technology, temperature regulation, and seamless lingerie designs ensure unmatched comfort and performance. The brand offers sizes ranging from XS to 9XL, ensuring a perfect fit for everyone.
Shop Dream of Glory Inc. products
Petsnugs

Pet care with style and innovation
Founded in 2020, Petsnugs’ mission is to offer premium, functional, and stylish products that elevate the pet-parenting experience. Starting in Ludhiana with a focus on pet apparel, the startup now provides everything from signature knitwear and raincoats crafted with precision to grooming essentials such as shampoos and perfumes.
With innovations like NFC tags for pet safety, Petsnugs products help pets look, feel, and live their best. Petsnugs is also exploring global markets while staying true to its vision to strengthen the bond between pets and their families through products that bring joy, comfort, and convenience.