Political phone banking is a process in a political campaign to reach out to voters for canvassing or getting out the vote, via phone calls. It is often carried out using a call center software, via commercial phone banks or voluntary phone banks(run by volunteers).
Quite clearly political campaigns whether big or small, presidential or for a school board, win by getting the most votes. A big part of this goes to the process of campaigning: reaching out to your voters and letting them know who you are, what you stand for and why they should vote for you.
In today’s world, there are many ways campaigns use to attract your attention; the traditional way is through broadcast media like radio, TV or simply newspapers. The more modern way, one that is gaining a lot of traction, is through social media, email and online advertising.
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Campaigning works most effectively when there is a personal touch associated with it. After all a voter might be more influenced to support a campaign when he/she is convinced agreeably by a volunteer, right? This is why door to door canvassing is so useful for getting heard as well as learning more about your voter. Unfortunately, for larger campaigns or ones that have a time restriction, it just isn’t possible to visit every voter. Besides, without a large pool of volunteers scaling with door to door canvassing is almost impossible.
This is where phone banking comes in. You can now reach out to voters on their phone in a manner both personal as well as efficient.
How long does calling a single voter take? Just 3 minutes, sometimes even less.
Just imagine- if you have four or five volunteers calling voters, you can reach a large number of voters in a very short amount of time. And if canvassing is combined with phone banking then the two can be extremely effective in improving voter turnout as well as increasing supporters. Talk about killing two birds with one stone!